North Oakland street art, file photo
The quiet simmer of local residents and non-profits complaining about local realtors dubbing the Oakland neighborhoods bordering Berkeley and Emeryville--traditionally called Santa Fe, Gaskill, Longfellow and Golden Gate--has turned up a notch with ABC Local News picking up OL's Nov 28 story (without credit) and interviewing additional residents about their views of the new name and related repackaging.
At the same time, local group Phat Beets has launched a petition on Change.org entitled "Linnette Edwards, Better Homes and Gardens Real Estate: Stop using Phat Beet's programs to sell flipped houses in North Oakland," which garnered 50 signatures in 2 days.
Phat Beets also published a video on YouTube called Neighbors Outing Blatant Exploitation (NOBE) that is getting buzz on Facebook.
Neighbors started talking about the use of NOBE by local realtors back in October 2012, with one telling a local listserv: "Anyone else interested in producing another video that truly speaks about who WE are? It just feels kinda dirty to me the way this realtor is selling us for her own profit. Yuck."
One resident interviewed in the ABC story told their reporter, ""This is a long-standing North Oakland community that is being swallowed up by real estate agents." A shop owner interviewed by ABC Local said about the NOBE name ""I don't think that it really needs to change. I think the neighborhood can grow and the name can stay the same."
A call to broker Linette Edwards from Oakland Local was not returned at press time; we will update with any response.
Stories to follow on this topic:
Realtors renaming of Golden Gate neighborhood raises gentrification concerns with locals | Oakland Local http://bit.ly/Svb0m9
Realtors rename old neighborhood in North Oakland to boost sales | abc7news.com http://bit.ly/UwtBwL
Petition | Linnette Edwards, Better Homes and Gardens RealEstate: Stop using Phat Beet's programs to sell flipped houses in North Oakland | Change.org http://chn.ge/121PIAz
Like local coverage? Support this kind of reporting with a tax-deductible donation to Oakland Local; give to support local coverage at: http://bit.ly/dPU5NZ